This shoot took us straight into the heart of Soho, working once again with Fella, this time in collaboration with Gabicci; the iconic Italian-British fashion brand known for sharp tailoring and classic designs.
before the shoot
Ahead of the shoot, we spent time in pre-production with Bobby, the owner of Fella, sharing references, shaping ideas, and aligning on the overall direction. That early collaboration helped set the tone for a project that felt instinctive, loose, and grounded in culture rather than over-styled.
Some of our references from our pre-production stage
The concept leaned heavily into paparazzi culture, pulling references from 1970s and 80s club photography — in-your-face flash, imperfect framing, and that chaotic energy.
Think bright lights, raw movement, and the feeling of being right in the middle of it all.
the look, the light, the night
We made full use of the existing neon lights around Soho, blending them with our own lighting to create bold pops of colour and hard, direct flashes. The lighting was intentionally confrontational, catching people mid-movement, mid-laugh, mid-drink, keeping everything feeling immediate and alive.
Stylistically, the shoot mixed street fashion with references to mods and rockers, bringing together tailored pieces and more relaxed, everyday looks. The aim was balance: laid-back, cool, and effortless, but still loaded with attitude. Nothing too polished everything meant to feel worn-in and lived with.
a night out, documented
The whole shoot was built around the idea of a band night out, starting in the pub, spilling into the streets, and letting the night lead the visuals rather than the other way around.
We shot inside The Marquis, a legendary Soho pub, while live music was playing, giving the space an electric, unpredictable energy. From there, we hit the streets, outside Sounds of the Universe, and down neon-lit corners of Soho, capturing moments that felt less like a fashion shoot and more like fragments from a long night out.
In a perfect bit of serendipity, there happened to be a barber chair tucked away in the back of the pub — a happy accident that quickly became part of the story.
behind the scenes: shot on film
Alongside the stills, we captured the behind-the-scenes entirely on 16mm and 8mm film featuring hand-animated titles, keeping the process as raw and tactile as the concept itself. Grain, movement, light leaks, all of it became part of the visual language.
🎞️ Behind-the-scenes film
Thanks
Huge thanks to:
Bobby and the team at Fella
Gabicci for lending the clothing
All of the amazing models
The team at The Marquis
Everyone who helped make this one happen
If you’re interested in working with us or curious about shooting your next project on film head over to our contact page!